ICO White Papers

Cryptocurrency is currently enjoying a huge boom, which is why your ICO needs to stand out from the crowd. A well-written white paper can help you cut through the noise of your competitors, leaving both investors and the general public in no doubt about the advantages of your offering. Here's what you need to know: 

Be clear

The only mistake worse than not writing an ICO white paper at all, is writing one that is impenetrable to the average person. Yes, you need to include a level of commercial, technological and financial detail, but many of the people you are trying to communicate with will not be experts in cryptocurrency. Keep things simple, carefully explaining any technical jargon to make sure readers don't give up half way through.

Be concise

This is a great opportunity to tell your readers everything they need to know before they invest in, purchase or use your ICO. But remember, even the most interested parties will be pushed for time. Carefully curate the information you include, to succinctly explain your key points such as the unique selling points of your offering, what your vision is for the future and what you want your readers to do next (we call this a 'call to action').

Be clever

You never get a second chance to make a good first impression. A poorly written white paper can leave people feeling suspicious about how your ICO works – or if it actually works at all. If you are a thought-leader in the cryptocurrency arena, make sure your white paper reflects this by using expert writers. We are here to help. Simply contact us on +44 (0)20 7117 6015 or email chris@thewhitepapercompany.com