Top Tips
A quick check-list
We're often asked how you can tell if a white paper is well-written. A good rule of thumb is to ask yourself the following questions:
- Have I learnt something?
- Was it an easy and engaging read?
- Did it deal authoritatively with the topic?
- Did it avoid technical jargon?
- Were the points being made backed up by reliable research?
- Did expert third parties give their opinions?
- Do you know what to do next for more information or help?
The more emphatically you answer 'Yes' to each question, the better the white paper!
Avoid common pitfalls
Hitting the right tone is everything. Ask yourself if your white paper is interesting and instructive to read, or just a blatant sales pitch?
Read our free guide, 'Are these white paper mistakes killing your credibility?' to help you avoid some of the most frequently made errors.
Bring in the experts
We can offer advice on content and structure, help you find your voice and draw out the most relevant aspects of your research.
Simply call us if you'd like to make sure every word counts on +44 (0)20 7117 6015 or send a message via our 'Contact us' page.